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I spoke with Mad Rock about this review after I posted and they clued me in on a couple of things. First, the Five Ten UFOs I love on were manufactured by Nelson Sports, which back then made most of Five Ten's shoes. Nelson Sports went on to become Mad Rock, so there's your irony. Second, the reason Mad Rock's prices are consistently under the market average is due primarily to the fact that they own their own factories, which is unusual in the industry. These factors combined have made Mad Rock the largest rock shoe manufacturer in the world, they tell me. There you have it.

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